The new year brings about new fads, and that's especially true for the fashion world which has already declared the 2025 ...

As a fashion editor, I regularly spend hours scrolling online retailers for the best shoppable products and sifting through hundreds of street-style photos for the finest outfit ideas. Sometimes, I ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Trust me, no matter how many lehengas and sarees you’ve worn all your life, every occasion needs a fresh set of inspiration.

Aditi Rao Hydari and Triptii Dimri were spotted wearing similar white blazer dresses. Check out who styled it better!

It’s one of our favorite It Girl’s birthday. What better way to celebrate Lori Harvey than by looking at her head-turning ...

Meghan Markle supported the Altadena Teen Girls Fire Recovery Group by donating clothing and beauty products to young girls who were affected by the ongoing Los Angeles wildfires.