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Geico Takes Famous Gecko From TV Ads to Digital Documentary
The Geico Gecko has for years boosted the near-ubiquitous insurance company's advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil "Legend of the Lizard," a 15 ...
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Car insurer Geico may have to pay $5m after woman contracts STI in a vehicle
The Geico Gecko is the firm's well-known mascot A woman may be in for a $5.2m (£4.2m) payout after she allegedly contracted a sexually transmitted infection while having sex in a car. The US ...
Progressive's Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don't Actually Wear Out
While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999.