According to the report, 42% of adults used at least one form of alternative medicine or therapy in 1997, spending more than $33 billion. "We're always looking for the quick fix," says Rick ...

A company founded by Prince Charles was reprimanded by UK regulators earlier this year for making unsubstantiated claims about the efficacy of three of its herbal remedies. The Advertising ...

The brand enlisted the help of creative agency Smakk to bridge the gap between today’s growing cohort of health supplements and the ancient form of alternative medicine The market for health and ...

Alternative medicine takes into consideration the body ... a substitute or a replacement for conventional medicine. The two forms of medicine are not mutually exclusive. "A more accurate name ...

In the series of posts entitled WHAT HAPPENED NEXT, I pick up themes that I addressed more than a decade ago with the intention of finding out whether things have moved on or not. Today, I tackle the ...