Goldberg, Ray A., and Jose M. M. Porraz. "Fonterra: Taking on the Dairy World." Harvard Business School Case 903-413, December 2002. (Revised May 2003.) ...
McClay said Fonterra was realising there was more to their business than selling butter or cheese, and focusing more on innovation and partnerships to drive greater returns for farmers.
Fonterra has taken to social media to reassure ... on a social media backlash to well-known brands of milk, butter and cheese sold at major United Kingdom supermarkets, produced using milk from ...