Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Some of its famous trademarked colors belong to big brands. Both Target's bold red and Tiffany & Co.'s robin egg blue belong to the Pantone color family. A color chosen to correspond to the ...

For its evocative nature and warmth, Pantone 17-1230 mocha mousse was selected as Pantone’s 2025 color of the year. Pantone Color Institute Executive Director Leatrice Eiseman artfully describes ...