The "doge" meme was used in a 2014 advertising campaign by the Stockholm public transport authority, featuring captions like "such cheap," "many summer," and "wow." Kabosu's image also became ...

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Three years later, Sato learned from a friend that Kabosu’s photo had become a meme online. Kabosu had been nicknamed “Doge,” a play on the word “dog,” and clothes and purses using her ...