Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...
India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.
Andrew Bonzani joined Interpublic Group in 2012 after 18 years at IBM, where he was vice president, assistant general counsel and secretary.
We speak to digital advertising agencies to find out why it is expensive if it is worth it and how can advertisers make the most of it on a small budget. If you've ever tried running ...
Capital One had more data engineers than most of the modern digital advertising agency complex combined, so of course that made sense. It had the ability, the engineering capability, the will, and the ...
he envisioned a digital agency that wasn’t just another cog in the industry machine. Driven by a desire to fill critical gaps in the current digital ad agency space, this trailblazer built ...
Rotana TV has signed a strategic agreement with SPEX part of Extend, the ad network, officially appointing them as the exclusive advertising agency responsible for managing and selling advertising ...
Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to pull spending.