Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions. While a company can use ...

Now, those names–especially the Dell Pro and Dell Pro Max–sound familiar, don’t they? If only social media (and by “social media,” I mean Bluesky) can clue me in… 11/10 headline.