If you have experienced sensitivity with former whitening toothpastes, try Colgate’s Sensitive Insant Relief option that uses a speciality formula to seal sensitive nerves and prevent future pain.

Colgate's Total Whitening Gel Toothpaste is your newest, brightest bestie. In every squeeze, you're looking at 10 pasty perks, including gingivitis- and cavity-fighting, whitening, and stain-striking.

Colgate has said its toothpaste, sold under brands such as Colgate Total and Colgate Optic White, holds roughly one-third of the U.S. market. Sutula said the company's plans to decrease the ...

[Photo: Timothy Aeppel/Reuters, File Photo] Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children ...

The proposed class actions cite warnings from U.S. health regulators that fluoride-based toothpastes and rinses ... Procter & Gamble, Colgate, Perrigo and Sanofi did not immediately respond ...