AI-generated polar bears snuggle up in an igloo in the latest rendition. The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI.

“Things we bought for $25 or $30 are $400, $500 now,” Charles said. Popular these days are the Coca Cola polar bears, though Donna said she doesn’t believe they will be worth too much ...

Additionally, during the 2012 Super Bowl, the brand ran a campaign across social, TV and mobile screens to let users follow along with the iconic Coca-Cola bears in real-time while watching the game.