Coca-Cola noticed that people were buying their soft drinks mostly during the summers. To increase their sales during the ...

But much to the chagrin of contemporary Christmas naysayers, the modern conception of Santa Claus has its roots in the marketing ploys of the soda industry mogul, Coca-Cola. Prior to the 1860s ...

Javier Meza, the EU chief marketing officer at Coca-Cola ... out good deeds and helping each other. While Coca-Cola did not create Santa Claus, the brand did play a role in shaping the character ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration. Moore's poem didn't ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration. Moore's poem didn't ...

Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...