this summer's Olympic Games garnered a wave of criticism from French environmental groups due to what was described as a "bizarre" product found at drink stands run by Coca-Cola, the main sponsor ...

The Coca-Cola Company has sponsored the Olympics since 1928, and as of 2023 had the most sports sponsorships of any brand. Its deal with the IOC is its largest of the 233 it has across 21 sports ...

Last year, The Coca-Cola Company extended its Olympic sponsorship to 2032 in partnership with Chinese dairy producer China Mengniu Dairy Company. The new agreement extended marketing rights for the ...

Three TOP Olympic sponsors are ranked in the top ten of best global brands. With a brand value of nearly $71.9 billion, Coca-Cola ranked first, according to Interbrand, a brand rating agency.

[Getty Images] The Paris Olympics organising committee said ... to the 2012 London Games despite bottles by major sponsor Coca-Cola being widely used on its sites. Fanta, Sprite and Coke are ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

(ATR) Worldwide Olympic partner Coca-Cola will be the official beverage partner of World Table Tennis (WTT) events in China during 2021. The IOC TOP sponsor joins as WTT’s first-ever partner in ...

Coca-Cola is joining the slew of marketers leveraging the excitement surrounding ... t establish a voice in the Olympics conversation, and even if they are non-official sponsors, there are ways to ...

Sponsors include big household names like Coca-Cola, Procter & Gamble, Visa, Toyota, Airbnb, and Panasonic. The International Olympic Committee’s so-called TOP sponsors are being squeezed by a ...

Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota, and Visa. Tiremaker Bridgestone Corp., an Olympic sponsor since 2014, said this week it was not renewing its deal with the IOC ...

The SA Rugby Union (Saru) on Thursday announced Coca-Cola as a major sponsor of its rugby teams in a four-year deal. The sponsorship by Coca-Cola covers the Springboks men’s and women’s teams ...