Chevrolet decided to go with a more aggressively angled version of the 1965 badge for the 1967 cars, but the flag designs stayed the same. Often there were several logo variations on the same ...

The Chevy Super Sport badge has become the mark of legends. In that long legacy of performance, here's every Chevy sporting ...

and adapted the pattern for his cars' nameplate. That's the version the late Durant himself told. The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C.

Their first car was the Classic Six that entered production a year later. In 1914, After Louis Chevrolet left the company, Durant created what has become the brand’s logo ever since: the bowtie.