The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

Through limited edition packaging that speaks the language of love, the brand will help convey feelings, featuring pre-written love notes such as “You are my love” and “You are special to me” ...

Among the notable campaigns for Jan. 28: more Super Bowl teasers along with new campaigns from Glenmorangie, Kellogg’s and ...

Ahead of Valentine’s Day, Vogue photographed our favorite (and most unusual) chocolates on the market that would make Cadbury ...

Nirma's "Washing Powder Nirma" The famous jingle and dancing women made Nirma a well-known washing powder, recognized for its ...

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency ...

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on ...