MT Newswires on MSN11d
T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction ...
Campaign US10d
T-Mobile to acquire Vistar Media, strengthening its ad-tech capabilities for the digital OOH market
T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...