As marketers, we face several hurdles when promoting our products and services. Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more Spending on marketing builds brand equity which, in turn, builds brand ...

Banks need to build more holistic and human-centric approaches to brand understanding in order to be more reactive to the macro factors influencing customer trust. There’s a lot for people to be ...

In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand. Source: © MKM Digital ...

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