Highly creative advertising is critically important for less familiar brands. Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand ...
Marketers should search for congruent product categories and brands that are equally or more familiar for partnerships in product placement. If the promotional objective is to enhance brand memory in ...
Learning how to create e-commerce brand awareness for your business is crucial for growth and sustainability. The truth that ...
As we jump into 2025, the world of destination marketing is changing fast, thanks to tech leaps and changes in traveller ...
The study measures consumer perceptions of over 6,000 brands in 41 countries across 31 sectors using metrics such as Awareness, Familiarity, Consideration, Usage, Loyalty and Recommendation. It also ...