When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

Bynder offers actionable insights for aligning brand awareness and value creation. As marketers, we face several hurdles when promoting our products and services. Perhaps two of the most challenging ...

A striking 78% of marketers prioritise improving brand awareness and reputation as their ... and Diversity, Equity, and ...