Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

It signals to the community that you’re not just another faceless brand but a fundamental part of the neighborhood. If you think local media and social media platforms are competing forces ...

is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully integrated campaign, “Taste the World,” includes paid media placements in ...