Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

I know B2B brands don't like to be compared with B2C brands. Some think it's unfair ... A few tips: Add strokes to logos and icons. Watch you background images and colors. Stick to black and white as ...

B2B is often seen to lag behind B2C in marketing ... That brand is more than just a logo - it’s your company’s reputation. It’s what people remember about your business when a buying ...