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This is how Audi was born: the origin of its iconic four rings
To explain the success of its logo, Audi itself quotes the German graphic designer Kurt Weidemann: "A good logo is one that ...
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Audi Says the AUDI Brand Will Attract Different Buyers
However, the young customers that AUDI and SAIC are targeting are unlikely to be drawn by these old names. Starting fresh with a completely different name and logo would’ve made less of a splash ...