It's also the founding ethos (and acronym) behind Asics, one of the most popular running shoe brands in the world. The Kobe-based sportswear company's first shoe (way back in 1950) was for ...

Of all the crazy tests I’ve done for products, this one’s got to be up there. To try out Asics’ new METASPEED Paris running shoes, I signed up to run the Paris marathon. It’s not something I could say ...

But, I hold one brand close to my heart: Asics. The Gel-Cumulus 12 was my first pair of long-distance running shoes that helped me survive high school cross-country season. The midsole cushioning ...

Top Japanese sprinter Yoshihide Kiryu scoffed when he first saw Asics ... these shoes?” said Kiryu, the first Japanese to run the 100 meters in under 10 seconds, when he first saw a prototype ...

If you buy something via one of our links, we may earn a commission. Asics Gel-Nimbus 26 Running Shoes are currently available for $110 in well over a dozen colors—31% down from the original $ ...

This is the fifth iteration of a successful Asics running shoe that does not feature its classic Gel technology. Between the previous generation and this one, Asics has completely changed the foam ...