There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there ...

There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there ...

Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous “Holidays are ...

Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...