FMCG giants like Nestle, ITC, Dabur, and Amul are leveraging e-commerce to expand their customer base, offering up to 30% discounts and launching direct-to-consumer platforms. With subscription models ...

Amul's performance in familiarity ... The company's ability to adapt to changing consumer preferences and maintain a diverse product portfolio has been key to its enduring success.

The group turnover, or the unduplicated sales (this includes those of member unions) of all products under the brand Amul, exceeded Rs 72,000 crore last financial year. Milk and milk products ...

Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product promise free of chemicals. If we get it right, we can be in every item of the kitchen ...

X/ ramprasad_c Viral posts often show how Indian ingredients and Indian products are becoming easily available in other countries. Recently, an X post about a popular Indian milk brand being sold at a ...

As the brand mainly reminds people of milk or butter, Amul suggested that these products enjoy staring bread every day to make a great breakfast. Amul's creative approach to commenting on the ...