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With the rise of the craft beer brigade and a more health conscious public reducing their alcohol consumption, mainstream lager brands have struggled to make themselves heard over the last decade. In ...
Supplies of meat, chicken and beer are facing disruption by the an ... Heineken's John Smith's Extra Smooth and Amstel kegs have been already been hit. Heineken said it was "working with customers ...
«En Amstel hacemos muy bien la cerveza, en el resto hacemos lo que podemos…». Ese es uno de los lemas de la nueva campaña de la marca de cerveza, que desde un tono divertido ha decidido «boicotear» su ...
Amstel utiliza precisamente esta situación (llevada al extremo) como “leit motiv” para un spot cuyo último objetivo de demostrar lo fuerte que pueden ser los vínculos entre amigos (cuando hay cerveza ...
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