From the infamous $5,000 fine in 1985 to $1 billion in sales in the first half of 2019, Michael Jordan and Nike have built an institution with Air Jordans. The swoosh disappeared in the second ...
But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...
One Man and His Shoes tells the story of America’s fascination with fame, consumerism, and of course, Air Jordans. It brings to light the ultimate cost of consumerism versus supply and demand.
Nike this week announced a series of executive changes designed to underscore the company's "commitment to product innovation" just as more analysts start to question the company's "stale" product ...