That is, until I booked my first ... than 72,000 subscribers, realized she’d scratched her way into an unexpected business opportunity. The tingling sensation that gives ASMR its reputation ...

She's an ASMR creator with over 2 million subscribers on her YouTube channel, and like many ASMRtists, she's also a big Billie fan. In March, when the singer dropped her debut LP, "When We All ...

Wired spoke to 13-year-old Makenna Kelly, who makes ASMR videos for the 1.3 million subscribers to her "Life with MaK" channel. In some of her most-viewed videos, Kelly eats instant ramen noodles ...