Samsung's new AI-forward flagship smartphones are on deck. The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades.

If that’s not enough to entice you to upgrade to the newest Android mobile on the block, then a free pair of earphones may be. Shoppers who paste in the code ‘S25LIVE’ will get the Galaxy Buds 3 worth £159 for £0.

Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

The company showed off the device after today's Galaxy Unpacked event, but we're skeptical consumers we'll notice the difference in thickness.

Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.

Samsung's top-of-the-line Galaxy S25 Ultra is getting a slightly larger screen and an updated look that brings it closer to the standard Galaxy S25 and S25 Plus. All three of the company's new phones will also have AI more tightly woven into the operating system for tasks such as serving up recommended actions or apps,